What is Performance PR?
Performance PR is a performance-based media strategy designed for high-growth Web3, AI, and technology brands. Unlike traditional agency models that charge $10,000–$15,000 monthly retainers for “best effort” pitching, Performance PR operates on a zero-risk, results-driven pricing structure: brands only pay for confirmed, live press coverage in target outlets like Forbes, TechCrunch, or Inc., with zero fees incurred if coverage is not secured.
TRADITIONAL PR VS. PERFORMANCE PR
| Key Features | Traditional PR | Performance PR |
|---|---|---|
|
Pricing Structure |
$10,000–$15,000+ monthly retainer |
Fixed fee per confirmed placement |
|
Financial Risk |
100% on your business |
100% on MONCCO PR |
|
Deliverable Guarantee |
“Best effort” pitches |
Guaranteed live article or zero fee |
|
Speed to Coverage |
2–3 months onboarding |
Active media pitches in days |
How Performance PR Differs From Sponsored Content
Genuine Editorial Authority
Readers, investors, and search engines treat sponsored posts as paid promos. We secure unsponsored PR features in target outlets—giving you real media authority with zero retainer risk.
Real Journalist Review
Sponsored articles bypass the newsroom and go straight to commercial sales desks. Our Performance PR model pitches real journalists who review and publish your story on its narrative merit.
No Sponsored Disclaimers
Sponsored PR placements carry mandatory “Paid Content” or “Partnered” disclaimers. Performance PR secures authentic, earned editorial coverage with zero sponsor tags.
The Process to Get You Covered on Forbes & More
1. You Choose Your Targets
You tell us where you want to be featured -Forbes, TechCrunch, and more. We help shape a media list based on your goals.
2. We Build the right story
We craft a pitchable narrative that speaks to what journalists actually want - backed by a real angle, not hype.
3. We reach out to Editors
Our team pitches directly to key, trusted media contacts in your chosen outlets with tailored messaging.
4. Results First. Payment Later.
You only pay when we deliver verified, high-impact coverage. No retainers, no empty promises - just results.
FAQ
Ask Us Anything
Yes. You can tell us exactly where you want to be seen – Forbes, TechCrunch, CoinDesk, or others. We’ll advise you on what’s realistic and help refine your list based on your story and goals.
No, we don’t guarantee placements – earned media isn’t pay-to-play. But we have strong relationships with contributors and editors at top-tier outlets, and we’ve secured coverage for 100+ clients in Forbes alone. Our team connects your story with the right editors and contributors – using real relationships and proven experience – to earn meaningful coverage that meets your goals.
Turnaround time varies based on the story, publication, and approval process – but typically ranges from a few days up to 30 days. For single article placements, we aim for the shortest realistic timeframe. We’ll align on expectations during the initial planning and always keep you informed throughout the outreach process.
We believe strong communication is key to successful PR. We stay in close contact via email, calls, or meetings – providing regular updates, aligning on goals, and incorporating your feedback throughout the process. Our approach is transparent, collaborative, and built on trust.
You don’t pay. Our model is results-based: no retainers, no vague deliverables. If we don’t secure the media coverage you agreed to, you owe nothing.
Ready to Grow?
Let’s build your visibility, credibility, and momentum – without unnecessary overhead. Contact us to start your custom roadmap.